Graham van de Ruit

Editorial & information designer

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Platter’s South African wines

Platter’s South African wines


At PetalDesign I did some work for Platter’s, South Africa’s ubiquitous wine guide. The first job was updating the look of the insides of the guide itself. Our second bit of work involved creating bilingual PDF forms and questionnaires for the hundreds of local wine estates to complete, and setting them up for data collection and merging.

The following year Platter’s approached us for a “sustainability icon” for the guide, a tiny symbol sitting within the text. With the final icon measuring a measly 2.4 × 2.4mm, it’s by far the smallest design I have ever worked on.

Typefaces: Lucida Grande, Stone Print